As consumers shopping online has become a popular alternative to hitting the High Street at the weekends. Shopping online, is not only a more convenient option with no restrictions on opening hours, but it can also mean that comparing prices and retailers can be so much easier. But should every business be considering an Online Store to attract new sales and customers? In an internet obsessed society it may not be an option but a survival technique if a business is to keep up with competitors. It does not take much for a business to be wiped off the market – don’t let it be your business.
There are, as you can imagine, plenty of online store platforms to showcase products and services. However a business with a great website design will be able to incorporate an online store within their current website and keep their customer’s focus in one place and 100% on the goods on offer. But what are some of the benefits of an online store?
The internet allows consumers to browse thousands of sites that are outside their geographical location and find businesses that they would not necessarily have discovered. This is a one of the most important benefits of having an active online presence that offers consumers the chance to purchase what you have to offer. Of course in most cases delivery charges will need to be applied but consumers are aware of this and happy to pay that little extra for goods they may not be able to get their hands on locally. This can also mean that the current customer base will no longer be limited to those customers located nationally but include international ones too.
The Touch of Modern
Not having a website put some businesses behind their competitors, and is now considered in some cases the same outcome for retail businesses that do not have an online store. In today’s society not being online can be conceived as being outdated and behind the times. Give customers the impression that your business is not only modern but available on the High Street and the World Wide Web.
Bigger Display Options
For small businesses having the space to showcase your products can be a difficult task. With an online store each product can easily be given that extra space with the added benefit of the inclusion of additional information. Some consumers still prefer to go in store to pick out products but with lives being lead at a fast pace opting to buy online is seen as the more convenient option.
What does your business do to promote the latest offer or sale? Take out an advert in the local paper, call the local radio or cover the front windows with notifications? But how many of those readers, listeners, passer-bys would be potential customers? There are nearly three billion internet users in the world and although not all of them will click on your store, the number of consumers who will be made aware of the latest promotion will not cost you a penny more than you pay already. Social Media is also a valuable tool to spread the world and get those potential customers over to your store.
One of the main reasons retailers are put off online stores are down to the fact that they are unsure of the initial process. Why not talk to our dedicated website design team and see what options they recommend.